Our Services

Associate Production

We support film and content projects as Associate Producers, offering creative execution, production coordination, and strategic guidance across:

Bollywood and regional feature films

OTT series and web projects

Music videos, influencer content, and government PSAs

In-Film Brand Integration

We integrate brands organically into film narratives, props, character stories, or settings, offering:

Visual presence (logos, signage, product usage)

Verbal references or thematic synergy

Integration across cinema and OTT-released films

Out-Film Promotions

We execute full-scale off-screen brand campaigns, including:

Airport branding, roadshows, mall activations

Poster and hoarding visibility

Co-branded digital/social content
Press event participation and influencer amplification

Movie Promotion

We conceptualize and manage promotional campaigns for films, including:

Multi-city press and audience tours

Premiere events and merchandise campaigns

Contest-based fan engagement and campus drives
Celebrity PR coordination and sponsor tie-ups

Film Buying & Acquisition

We also act as content buyers and facilitators for:

Film rights (satellite, OTT, and overseas)

Catalog licensing and regional remake rights

Partnering with OTT platforms and distributors

Frequently asked questions

Here are some common questions about our company.

What services does Avyay Entertainment offer?

We specialize in Associate Film Production, In-Film & Out-Film Brand Integration, Movie Marketing & Promotions, Film Buying & Acquisition, and are also an empanelled vendor for Prasar Bharati for media-related projects.

What is In-Film and Out-Film Brand Integration?

In-Film Brand Integration involves seamlessly placing a brand within the storyline or visuals of a film. Out-Film Integration refers to marketing tie-ups and campaigns linked to a movie but executed outside the film, such as promotions, events, or digital marketing.

How can brands benefit from associating with films through your agency?

Our expertise helps brands gain high visibility, wider reach, and an emotional connect with audiences by leveraging storytelling, star power, and creative marketing opportunities within and outside the film.

Do you work only with major film studios or also with independent filmmakers?

We collaborate with both major production houses and independent filmmakers, offering tailored solutions for production, promotions, and acquisitions to match different budgets and creative visions.

What does being an empanelled vendor for Prasar Bharati mean?

It means our agency is officially recognized and approved to execute assignments for Prasar Bharati, India's public broadcaster, ensuring we meet their quality, compliance, and operational standards.

What is Film Buying & Acquisition, and how does your agency handle it?

Film Buying & Acquisition involves securing distribution rights for films across various platforms such as theatrical releases, TV, OTT, and international markets. We handle the entire process, from identifying promising titles to negotiating rights, ensuring contractual compliance, and managing delivery for maximum audience reach.

Do you work with both Indian and International film acquisitions?

Yes. We acquire and manage both Indian and international film titles, enabling distributors, TV channels, OTT platforms, and festival curators to access diverse, high-quality content that resonates with their audience.